Though a South African victory was not secured for the Lions going against the Crusaders at the final, they still managed to win hearts for taking the country so far into the tournament. In light of this national comradery, Hisense SA is therefore proud to announce that the company will be renewing their status as the Official Electronics Partner of Lions Rugby for another year.

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“This partnership aligns well with our local AIM HIGH campaign which endeavours to re-ignite the aspirations of South Africans. With Emirates Lions always aiming for the top, their motivation to perform meets ours,” says Hisense South Africa’s Marketing Manager, Claire Noyes-Smith.

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All too familiar with big sporting sponsorships, Hisense was named an official sponsor of the 2018 FIFA World Cup earlier this year – becoming the first-ever Chinese consumer electronics brand to sponsor the tournament. Other prominent sporting partnerships include: UEFA’s Euro 2016, Nascar’s XFINITY series, Joe Gibbs Racing, the Australian Open, and Germany’s FC Schalke 04.

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