Many companies are by now aware that they need to adopt new ways of conducting business in a post-lockdown era, and Mazda wants to pave the way for the automotive sector’s ‘new normal.’
Enter the country’s first-ever virtual road trip, driven by the Mazda CX-5. This luxurious sixth-generation SUV boasts a variety of premium features, a smooth ride and drive feel; and a stunningly bold exterior, which is complemented by a comfortable and refined interior design.
This road trip won’t be like your conventional, run-of-the-mill road trip where only those travelling in the car are involved – this road trip is all about the consumers. Given that almost all family holiday traditions have been disrupted this year by the Covid-19 lockdown, Mazda will be using the Mazda CX-5 as an opportunity for consumers to recreate their most beloved family memories.
To do this, Mazda is inviting South Africans to share some of their best memories and photographs of past family road trips in and around Cape Town, Durban and Johannesburg. Mazda will then select a few of these trips and use their dedicated team of content creators to go out and recreate those memories. Whether you want to share a photo of you and your family having lunch at an eatery in Franschoek, or a photo of a trip to Durban’s Botanic Gardens, the Mazda team will do their best to help you recreate your memories in the Mazda CX-5.
Craig Roberts, Managing Director of Mazda Southern Africa, says, “Our virtual road trip is the perfect way to remind people of the wonderful
journeys their vehicles have taken them on. The Mazda CX-5 is an SUV that allows all on board to share the excitement of the time spent on the road, and now also to re-live their memorable family experiences.“
To follow South Africa’s first-ever virtual road trip, make sure you visit Mazda’s social media pages to explore the adventures of our content creators.