Fiat Chrysler Automobiles in South Africa is proud to launch Alfa Romeo’s stunning D-Segment offering, the Giulia and Giulia QV, following its highly publicised international debut.

The Alfa Romeo Giulia is the most authentic expression of the Alfa Romeo spirit, successfully combining all the elements that have made it one of the most desirable automotive brands: distinctive Italian design, high-performance engines, perfect weight distribution, unique technical solutions and supreme weight-to-power ratio.

alfa-romeo-giulia_rsa_exterior-26_880x500The Giulia-exclusive features have launched the come-back of the Italian brand to this major segment. Firstly, a distinctly Italian design expressed through a sense of proportion and simplicity plus quality finishes framing the driver and placing him boldly centre stage in the cockpit delivering high performance and a controlled dynamic driving experience.

Other unique characteristics of the Giulia include the outstanding weight distribution across the two axles, the sophisticated suspension and the most direct steering in its segment. In addition, Giulia combines extraordinary engine performance and the use of ultralight materials, like carbon fibre, aluminium, aluminium composite and high quality plastics, in order to obtain the best weight-to-power ratio.

Limited Edition Sold Out

Such has been the demand for the new Alfa Romeo Giulia that the first 46 orders for the Launch and Race Edition models were snapped up within three days of the order book opening at local dealerships. The two models were sold for R1,400,000 and R1,600,000 respectively.

alfa-romeo-giulia_rsa_exterior-12_880x500Based on the top-of-the-range Alfa Romeo Giulia Quadrifoglio Verde (QV)derivative, the limited edition Launch and Race Edition vehicles afforded their buyers a unique and exclusive purchase experience well in advance of the rest of the range. The Race Edition features Carbon ceramic brakes that offer fade-free braking under all driving conditions, as well as the unique Tri-coat finish in Mineral White or Alfa Romeo’s signature Competizione Red.

Distinctive Italian design and technology

In keeping with Alfa Romeo traditions, Giulia offers unique technology that makes it the benchmark for its segment. The more sophisticated features include the Integrated Brake System (IBS) for considerably reduced braking distance, and active suspension (QV) for exceptional comfort. Also exclusive to the QV, the Torque Vectoring technology affords outstanding torque distribution between the rear wheels, and the Active Aero Splitter actively controls downforce at high speed.

Four trim levels are available in the Giulia, coupled with the 2.0l Turbo petrol engined versions. The Giulia Base features a high level of standard equipment without compromising on the value for money this model offers. The Base models features 16” alloy wheels, dual-zone climate control, Cruise Control as well as Stop / Start technology.

alfa-romeo-giulia_rsa_exterior-17_880x500The intermediate model, the Super, extends the already high levels of specification of the Base by adding 17” alloy wheels, Adaptive Cruise Contol with STOP function, Steering Wheel Mounted Shift paddles, twin exhausts, privacy glass and decorative aluminium sill plates in the door entrances.

The top model in the 2.0l range, the Super with Stile Pack, features everything available on its sibling plus the addition of 18” alloy wheels, Uconnect 8.4 CD/DVD/MP3/Nav, Sports Pack and Convenience Pack for added uniqueness in the range. The Sport Pack includes a sports steering wheel, aluminium inserts on the dashboard, central tunnel and door panels, as well as Xenon headlights. The Luxury Pack includes a leather upholstered dashboard and door panels, heated front seats electrically adjustable with eight settings, genuine oak or walnut wood inserts on the dashboard, central tunnel and door panels, plus chrome-plated exterior window frames and electrically folding door mirrors.

Interior finishes are available in cloth or leather on the Base model, cloth and leather combinations in single or two-tone (Black, Red and Black or Tobacco) on the Super model and full leather (Black, Red or Tabacco) on the Stile option. The QV version features three leather and alcantara combinations as well as the optional Sparco carbon fibre seat shells.

Giulia will be available in a choice of thirteen exterior colours; three solid and eight metallic. The QV will additionally be offered with a choice two optional Tri-Coat paint colours.

All Giulia models are fitted with alloy wheels from 16” to 18” for the 2.0l versions and 19” on the QV model.

On the safety front, the Alfa Romeo Giulia recently earned a prestigious Euro NCAP 5-star rating, scoring 98% in adult occupant protection. This is the highest score ever achieved by a car despite the more stringent evaluation system introduced in 2015. This outstanding result was achieved by implementing two key elements: firstly, the adoption of a wide range of innovative safety systems, and secondly, the efficiency of a bodyshell that is light and rigid in equal measure, and makes extensive use of ultra-lightweight materials such as carbon-fibre, aluminium and aluminium composite.

Distinctive style and exclusive equipment

Giulia’s distinctive interior and exterior style houses a wealth of standard equipment, including dual-zone climate control, the Alfa DNA system and 6.5″ Connect infotainment system, as well as the new efficient active safety systems such as Forward Collision Warning (FCW) with Autonomous Emergency Brake (AEB) and pedestrian recognition, the Integrated Brake System (IBS), Lane Departure Warning (LDW) and cruise control with speed limiter.


Depending on the trim levels with 3.5” or 7” colour display, the device offers the driver all the essential information about the car. Organised in four screenshots, the visible information depends on the DNA mode selected and offer lateral acceleration and fuel consumption readings as well as suggested gear changes.

Human-machine interface

The passenger compartment of the Giulia offers the best in terms of quality, safety, equipment and comfort with a specific, profoundly Alfa Romeo style element: the central position of the driver.

By design, all the main controls, including the start button, are incorporated in the steering wheel while the human-machine interface consists of two simple, user-friendly knobs for adjusting the Alfa DNA selector and the infotainment system.

8.8” Connect 3D Nav

The 8.8” Connect Nav 3D system on the Giulia – developed in collaboration with Magneti Marelli – offers a sophisticated series of features and functions, including a next-generation (HMI) human-machine interface. The system is controlled by means of the Rotary Pad and by using the 8.8” high-resolution display integrated into the dashboard. In addition, thanks to the “optical bonding” technology allows an excellent level of visualisation and readability on the display.

Connect 3D Nav is equipped with an advanced voice recognition system for complete connectivity with all mobile devices (mobile phones, smartphones, tablets with Apple iOS and Android operating systems). In addition to allowing phone calls using the Bluetooth connection in hands-free mode, the infotainment system plays audio content from USB devices by means of Bluetooth technology.

Finally, the system implements navigation functions with high-resolution 3D maps. The system quickly calculates routes and can be used even without the GPS signal by exploiting Dead Reckoning technology. It also allows TomTom map updates via USB and viewable driving system information regarding driving style and the display of the type of ride linked to the Alfa DNA/Alfa DNA Pro selector.

Sound Theatre by Harman Kardon

The optionally available sophisticated Sound Theatre system by Harman Kardon, which offers superior, detail-rich audio output, débuts in the Giulia. The heart of the system is a 900 W 12-channel class D amplifier offering high performance yet is compact at the same time. The amplifier distributes clear sound through a system of 14 speakers inside the car for superior listening quality. Logic 7® technology is used to obtain a surround effect from 5.1 different high-definition sources and harmoniously uniform stereo playback. With this sound system, occupants can experience the premium quality sound experience for which Harman Kardon is famed.

Driving assist systems

Giulia features the very best in terms of driving assistance currently on the market. Multiple sensors are fitted throughout the car to guarantee peace of mind and a safer drive. This is demonstrated by the Forward Collision Warning that detects whether Giulia is approaching another vehicle or an obstacle on the same trajectory too quickly and it warns or assists the driver to avoid impact or attenuate the consequences. What’s more, the Autonomous Emergency Braking (AEB) system, complete with pedestrian detection, monitors the area at the front of the car to avoid collisions with pedestrians on the vehicle’s path. In addition, Giulia features Adaptive Cruise Control which reduces the speed set when the vehicle approaches another in the same lane or when another vehicle joins its lane. The system reverts to the speed set when the vehicle in front accelerates or moves to another lane.

Lastly, the package of driving assist systems wouldn’t be complete without the Lane Departure Warning (LDW) that detects unintentional lane changes and the Blind-Spot Monitoring (BSM) device (optional) that assists the driver during lane changes and when overtaking or being overtaken by vehicles hidden from view.

Front and rear light clusters: a compendium of style excellence and technology

Made by Magneti Marelli in partnership with Alfa Romeo, the front and rear light clusters on the new Giulia reinforce the stylish design and ergonomic silhouette of the car, identifying it at first glance.

Specifically, the LED rear light clusters enhance the rear end in a uniquely distinctive manner, in addition to providing significant benefits in terms of safety thanks to quicker activation in the event of braking compared to traditional light bulbs.

Similarly, design and ergonomics characterise the headlights, which are available in three different versions: halogen lamps or implementing latest-generation Xenon technology with 25W and 35W modules, fitted with high light tone lamp (equal to 4500°K), capable of increasing the light flux and light diffusion with energy saving and night visibility which, in the case of the 35W module, increases by 200% compared to normal halogen headlights. Furthermore, they guarantee greater safety because an obstacle can be seen at least one second earlier, which is equal to an advantage of 28m of braking distance when travelling at 50 km/h.

The 35W Xenon headlights use AFS technology (Adaptive Front-lighting System) to redirect the light beam while cornering and improve visibility.

Lastly, the daylight running lights (DRL), cornering light, side lights and direction indicators use LED technology for better fuel efficiency and maximum performance.

Two new engine versions

Giulia heralds the début of the new 2.0l petrol engine – a 4-cylinder engine made entirely of aluminium – which generates 147kW at 5,000 r/min and a maximum torque of 330Nm at 1,750 r/min. In addition to the MultiAir electro-hydraulic valve activation system, the particular features of this engine include the “2-in-1” ” turbocharger system and a 200-bar direct injection high pressure system which combine to deliver quick response to accelerator commands at all speeds while permitting highly efficient fuel consumption levels.

alfa-romeo-giulia_rsa_exterior-6_880x500Of course the 2.0l 4-cylinder petrol engine is simply a precursor to the mighty 2.9l V6 Bi-Turbo engine that powers the top-of-the-range QV version. This unique engine is destined to become the new benchmark of the brand in terms of technology and performance. Inspired by Ferrari technology and technical skills, the six-cylinder BiTurbo petrol engine is made entirely of aluminium – to minimise the car’s absolute weight, especially on the front axle – and it delivers 375kW and torque in excess of 600Nm, for exhilarating performance; top speed of 307 km/h, acceleration from 0 to 100 km/h in only 3.9 seconds and a maximum torque of 600Nm. Despite the exceptional power and torque values, the 2.9l Bi-Turbo petrol engine is also best-in-class in terms of emission levels (189 g/km of CO2 with the standard 8-speed automatic gearbox) and is surprisingly efficient to run, thanks to the electronically-controlled cylinder disabling system.

All Giulia models come with an 8-speed automatic transmission as standard and are powered by engines made in Italy, in areas dedicated exclusively to Alfa Romeo engines, using state-of-the-art processes and methods affording them top performance and efficiency.

Perfect weight distribution and the best weight-to-power ratio

A defining characteristic of Giulia is the management of weight and materials to obtain a perfect distribution across the axles. This is fundamental to ensure the typical Alfa Romeo driving satisfaction is reached by tweaking the layout and arranging the heavier elements in the most central position possible. The suspension is as essential for ride optimisation as weight distribution. The layout implemented on Giulia utilises an exclusive double wishbone suspension with semi-virtual steering axis at the front and a 4.5-link suspension with a solution for toe adjustment – patented by Alfa Romeo – for the rear axle.

To obtain an excellent weight-to-power ratio, Giulia combines extraordinary engine performance and ample use of ultralight materials such as carbon fibre – for the driveshaft – or aluminium – for the engine and suspensions (including front domes and front and rear frames).

Furthermore, the rear cross member is made of aluminium composite and plastic. Despite the weight optimisation, Giulia boasts an excellent torsional rigidity to guarantee quality over time, acoustic comfort and handling even in conditions of extreme stress.

In the QV version, the use of ultra-light materials has been extended to other components of the bodywork too; carbon fibre for the bonnet, roof, front splitter, rear body inserts; aluminium for doors and wheel arches. Furthermore, the braking system utilises aluminium elements and carbon ceramic discs (optional) and the seats have a carbon fibre structural frame (optional). A dry weight of 1,524 kg was therefore achieved, with an ensuing weight-to-power ratio of less than 3kg/HP.

Exclusive Alfa™Link technology suspension

On the front, a new double wishbone suspension with semi-virtual steering axis was developed to optimise the filtering effect and guarantee rapid, accurate steering. This Alfa Romeo exclusive design keeps the constant caster trail on corners and can tackle high lateral accelerations as a result of the always-perfect footprint. In any situation and at all speeds, driving Giulia with the most direct steering ratio on the market segment (11.8) is natural and instinctive. The four suspension arm solution on the rear axle – patented by Alfa Romeo – ensures top performance, driving pleasure and comfort.

Torque Vectoring (QV only)

Thanks to its double clutch, the QV’s Torque Vectoring technology allows the rear differential to control torque delivery separately to each wheel. In this manner, power transmission to the road is also improved in low grip conditions. Therefore, the driving is safe and fun without ever running up against an invasive stability control system.

Integrated Brake System (IBS)

Giulia introduces the innovative electromechanical braking system which combines stability control and a traditional servo brake. In addition to providing the all-important weight optimisation and reduced pedal vibrations, an instantaneous brake response is guaranteed, and record stopping distances: from 100 km/h to 0 in 38.5 m for Giulia and 32 m for the QV.

Forward Collision Warning (FCW) with Autonomous Emergency Brake (AEB)andpedestrian detection

This system, standard across all versions, automatically slows or brakes the car to avoid an imminent crash. Specifically, the device uses a radar sensor and a camera integrated in the windscreen to detect the presence of any obstacles or vehicles, warning the driver of the risk of collision. If the driver does not take action, the system automatically activates the brakes to avoid impact or reduce the consequences. In addition, the Autonomous Emergency Brake System on the Giulia interprets information from the radar and camera together, in order to activate the brake system when pedestrians cross in front of the vehicle.

Active Aero Splitter (QV only)

Together with an excellent Cx (0.32), a perfect balance of forces on corners and downforce behaviour, the QV version has the Active Aero Splitter, a front system which actively manages downforce for higher performance and better grip at high speed.

Alfa DNA and DNA Pro (QV only)

Giulia also features a new Alfa DNA selector, which modifies the car’s dynamic behaviour according to the driver’s selection: Dynamic, Natural, Advanced Efficiency (energy efficiency mode implemented for the first time on an Alfa Romeo) and Race (QV only).

Chassis Domain Control (QV only)

Developed jointly with Magneti Marelli, the Chassis Domain Control (CDC) technology is the car’s “brains” and coordinates all the onboard electronics. The system manages the action of the various features – such as the renewed DNA Pro selector, the Torque Vectoring, the Active Aero Splitter, the active suspensions and the ESC – and assigns specific tasks of optimising performance and driving pleasure to each one. In detail, the CDC adapts the ride in real time making the DNA Pro mappings dynamic according to acceleration and rotation data detected by the sensors. Critical situations are prevented and managed by informing the specific control units involved in the electronic system of the car in advance: chassis, powertrain, suspensions, braking system, steering, power steering and differential on curves.

MOPAR Accessories for that unique look

A comprehensive range of MOPAR accessories will be available and will feature items such as carbon fibre exterior rear view mirror housings and the front grille as well as interior items such as door sill trims and dashboard elements.

Competitive pricing

The new Alfa Romeo Giulia will be available locally from all Alfa Romeo dealerships with the 2.0l Base model starting at R555,000, the Super version will be available at R625,000 and the Super with Stile Pack will complete the range with a price of R695,000.

The Alfa Romeo Giulia Quadrafolio Verde will be available in limited numbers from R1,400,000.

All Alfa Romeo Giulia models come standard with a 3 year / 100,000km warranty and 6 year / 100,000km Maintenance Plan.

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