At the 2016 Geneva Motor Show, Citroën enters a new phase with its range-wide roll-out of the strategy presenting new product features, concepts and partnerships which all share a common theme: energy and freshness.
The Brand also pursues the development of new services to make life of its customers easier. A new dynamic is taking centre stage, offering automotive experience and overturning a conventional wisdom. This new direction can be clearly felt at the Citroën stand, and will build to a crescendo in 2016.
At the Geneva Motor, Citroën will be showing off E-MEHARI styled by Courréges concept car, fruit of cooperations between two figureheads of French creativity with long track records of revolutionising their respective industries through each successive era.
French fashion House Courréges and Citroën E-MEHARI, an all-electric cabriolet, are the most natural of partners. Citroën E-MEHARI styled by Courréges examines space and functionality through the lens of liberty, with the play of colours and materials focused on White, the Courréges signature colour and symbol of light.
Brimming over with positive energy and optimism, this exciting concept car will be illuminating the Citroën stand at the Geneva Motor Show from 1 March.