Huawei Exceeds 100 Million Smartphone Shipments in 2015, Cementing Its Lead in the Global Android Handset Market
Huawei Announces Massive Growth; Continued Focus on Premium Smartphones Shenzhen, China
– December 22, 2015: The Huawei Consumer Business Group today announced it has
shipped over 100 million smartphones worldwide in 2015, cementing its position as one of the top three
consumer device companies in the world. Over the last five years, shipments of Huawei’s smartphones
have increased more than 3,000 percent, from 3 million in 2010 to 100 million in 2015. This year’s
performance represents an important achievement as Huawei continues to grow and launch several
global flagship devices each year that are focused on the premium market and integrate the best in
creativity, design, fashion, photography and performance.
（Steady Growth in Smartphone Shipment）
“Huawei’s success is not accidental. These results directly reflect the consumer demand for our
products, and we’re proud to deliver premium smartphone devices to people around the world,” said
President, Huawei Consumer Business Group Handset product line. “The smartphone landscape is
constantly changing as people look for devices that let them extend the boundaries of what’s possible.
We look forward to continued growth in 2016 as we expand our product portfolio and partner with
some of the world’s top brands to bring the best devices to market.”
In 2015 Huawei recorded a 30 percent increase in its mid-to-high-end smartphone shipments, including:
Through September, 4 million P8 smartphone shipments, 7.5 million P7 smartphone shipments,
and 6.5 million Mate 7 smartphone shipments.
The launch of Huawei’s Mate S smartphone, which was sold in 48 countries across Asia and
Europe and Europe.
Huawei’s Nexus 6P smartphone made in collaboration with Google, which made headway in
The Mate 8 smartphone, which was launched in China in November.
This success is a result of Huawei’s extensive research and development efforts, diversification across
markets, omni-channel strategy and the brand loyalty inspired by its products.
Research and Development:
Huawei’s expansive R&D efforts set the standard for the most unique and innovative consumer devices
to hit the market in 2014. Last year Huawei invested 14.2 percent ($6.3 billion USD) of its annual
revenue in R&D while securing 76,687 patents, 18,000 of which apply to Huawei devices.
Huawei has established 16 research laboratories in various countries including China, Germany, Sweden,
Russia and India. Each R&D center is chosen for a strategic purpose. For example, Huawei’s research
institute in Japan focuses on materials and technology, utilizing Japan’s spirit of pursuing perfection. In
Paris, Huawei collaborates with the Paris Aesthetics Center to consult French luxury designers to ensure
its smartphones reflect the most cutting-edge fashion trends. With R&D as its foundation, Huawei has
achieved an important balance constantly improving its product concept, hardware architecture and
EMUI user interface.
Diversification and Omni-channel Strategy:
2015 marked a significant shift in Huawei’s market strategy. While Huawei experienced excellent results
in the mid-to-low-end market, this year it launched a series of premium smartphone to expand its
portfolio into the high-end market, attracting attention from consumers across the globe. To meet the
growing demand for Huawei devices, Huawei established over ten thousand experience centers and
franchised stores in China and will open 1,000 additional stores in 2016. By leveraging brick-and-mortar
establishments where consumers can hold and try using the devices, quality online and offline retailers
and streamlined distribution channels, Huawei is expanding the reach of its devices to people
Huawei employs the world’s most elite engineers and developers to deliver exceptional results. Driven
by their passion for perfection, the Huawei team works tirelessly to provide consumers with the best
experience and develop products that are truly worth pursuing.
2015 signifies an important milestone for Huawei, with its record-breaking domestic smartphone
shipments and recognition as a top-three smartphone brand worldwide. Huawei is confident that it will
continue to disrupt the global smartphone market in 2016.