Huawei Exceeds 100 Million Smartphone Shipments in 2015, Cementing Its Lead in the Global Android Handset Market

Huawei Announces Massive Growth; Continued Focus on Premium Smartphones Shenzhen, China


– December 22, 2015: The Huawei Consumer Business Group today announced it has

shipped over 100 million smartphones worldwide in 2015, cementing its position as one of the top three

consumer device companies in the world. Over the last five years, shipments of Huawei’s smartphones

have increased more than 3,000 percent, from 3 million in 2010 to 100 million in 2015. This year’s

performance represents an important achievement as Huawei continues to grow and launch several

global flagship devices each year that are focused on the premium market and integrate the best in

creativity, design, fashion, photography and performance.

(Steady Growth in Smartphone Shipment)

“Huawei’s success is not accidental. These results directly reflect the consumer demand for our

products, and we’re proud to deliver premium smartphone devices to people around the world,” said


Kevin Ho,

President, Huawei Consumer Business Group Handset product line. “The smartphone landscape is

constantly changing as people look for devices that let them extend the boundaries of what’s possible.

We look forward to continued growth in 2016 as we expand our product portfolio and partner with

some of the world’s top brands to bring the best devices to market.”

In 2015 Huawei recorded a 30 percent increase in its mid-to-high-end smartphone shipments, including:

 Through September, 4 million P8 smartphone shipments, 7.5 million P7 smartphone shipments,

and 6.5 million Mate 7 smartphone shipments.

 The launch of Huawei’s Mate S smartphone, which was sold in 48 countries across Asia and

Europe and Europe.

 Huawei’s Nexus 6P smartphone made in collaboration with Google, which made headway in

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North America.

 The Mate 8 smartphone, which was launched in China in November.

This success is a result of Huawei’s extensive research and development efforts, diversification across

markets, omni-channel strategy and the brand loyalty inspired by its products.


Research and Development:

Huawei’s expansive R&D efforts set the standard for the most unique and innovative consumer devices

to hit the market in 2014. Last year Huawei invested 14.2 percent ($6.3 billion USD) of its annual

revenue in R&D while securing 76,687 patents, 18,000 of which apply to Huawei devices.

Huawei has established 16 research laboratories in various countries including China, Germany, Sweden,

Russia and India. Each R&D center is chosen for a strategic purpose. For example, Huawei’s research

institute in Japan focuses on materials and technology, utilizing Japan’s spirit of pursuing perfection. In

Paris, Huawei collaborates with the Paris Aesthetics Center to consult French luxury designers to ensure

its smartphones reflect the most cutting-edge fashion trends. With R&D as its foundation, Huawei has

achieved an important balance constantly improving its product concept, hardware architecture and

EMUI user interface.


Diversification and Omni-channel Strategy:

2015 marked a significant shift in Huawei’s market strategy. While Huawei experienced excellent results

in the mid-to-low-end market, this year it launched a series of premium smartphone to expand its

portfolio into the high-end market, attracting attention from consumers across the globe. To meet the

growing demand for Huawei devices, Huawei established over ten thousand experience centers and

franchised stores in China and will open 1,000 additional stores in 2016. By leveraging brick-and-mortar

establishments where consumers can hold and try using the devices, quality online and offline retailers

and streamlined distribution channels, Huawei is expanding the reach of its devices to people



Looking Forward:

Huawei employs the world’s most elite engineers and developers to deliver exceptional results. Driven

by their passion for perfection, the Huawei team works tirelessly to provide consumers with the best

experience and develop products that are truly worth pursuing.

2015 signifies an important milestone for Huawei, with its record-breaking domestic smartphone

shipments and recognition as a top-three smartphone brand worldwide. Huawei is confident that it will

continue to disrupt the global smartphone market in 2016.

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