JAGUAR SIMOLA HILLCLIMB NOMINATED IN THE DISCOVERY SPORT INDUSTRY AWARDS
Pretoria, 06 November 2015 – The Jaguar Simola Hillclimb has been recognised as one of the country’s best sporting campaigns, with a nomination in the Best Live Experience category in the 2016 Discovery Sport Industry Awards. South Africa’s premier motorsport event has been shortlisted by a panel of judges who are looking for memorable, creative and innovative campaigns that highlight out-of-the-box thinking, best practice and tangible benefit to the sponsors.
More than 12 000 people attended the 2015 Jaguar Simola Hillclimb event. Spectators lined the tight, twisting 1.9km section of road leading to the five-star Simola Hotel Country Club & Spa, to witness the country’s top names in motorsport unleash thousands of horsepower and compete for the coveted Classic Conqueror and King of the Hill titles.
“We are proud to align ourselves with motorsport in South Africa and make this fantastic event possible. Everybody who attends this motorsport event, has racing in their blood and an expectation of high performance – and that’s what Jaguar stands for,” says Lisa Mallett, Director of Marketing and Communications of Jaguar Land Rover South Africa and sub-Sahara Africa. “The magnificent Simola Hotel Country Club & Spa, also share the exclusivity and luxury on offer in our cars.”
The 2015 Jaguar Simola Hillclimb kicked off on Thursday 15 May with a public scrutineering and town parade for the Classic Car Friday entries. On Friday the crowds were once again spoilt for choice. At Simola, 54 drivers in their historic race cars participated in the Classic Car Friday Hillclimb, for the honour of Classic Conqueror, which went to Charles Arton. At the same time the more modern entrants were undergoing scrutiny in the Knysna town centre. This was followed by a crowd-thrilling town parade, which saw spectators getting up close and personal with the drivers and their high-performance machines.
Entries for this year’s King of the Hill event sold out within days, with more than 80 ultra-competitive drivers signing up to prove their mettle on the technically challenging stretch of road. This year’s winner, Desmond Gutzeit, was crowned King of the Hill after setting a new course record in his purpose-built hillclimb car, which boasted a crowd-pleasing 1 200 horsepower.
“There’s no bigger thrill than seeing some of these cars leap off the line and disappear into the distance. Combine that with the deafening noise and smell of burnt rubber, and the Jaguar Simola Hillclimb is an unforgettable weekend for any spectator,” said Mallett. “We are up against some excellent competition at the awards, but we believe our event is the one that excites all the senses.”
The 2016 Discovery Sport Industry Awards winners will be announced on 11 February 2016, at the Sandton Convention Centre.