The LG G4 delivers a great visual experience with its camera that has evolved into a professional-grade camera.


The camera features various functions and improvements, such as an F1.8 aperture on the rear camera, a Color Spectrum Sensor, OIS 2.0, a larger image sensor, Manual Mode, and an 8MP front camera.

The wide F1.8 aperture lens allows 80% more light to reach the sensor, while the low-light performance has been improved even further with OIS 2.0, which doubles the performance of the OIS+ by expanding the range of image stabilisation.

Manual Mode allows experienced photographers to directly control the focus, shutter speed, ISO, exposure compensation and white balance for every shot. This gives them the ability to exercise more artistic expression. Advanced photographers can also save their photos in RAW format, in addition to JPEG, for more precise editing with no loss of details.

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The LG G4’s advanced camera is complemented by the Color Spectrum Sensor (CSS) – the first feature of its kind to find its way into a smartphone. CSS improves colour accuracy by precisely reading the RGB values of the ambient light in a scene as well as the infrared light reflected from objects. CSS uses this information to adjust the camera’s white balance and flash colour to create images that are as close to what one would see with the naked eye. With the Colour Spectrum Sensor, no longer will reds appear as bright orange, or whites as dull yellow.

For selfies good enough to frame, LG included an industry-leading 8MP front-facing camera for sharp, detailed portraits and group shots. Gesture Interval Shot improves on the original Gesture Shot feature by taking four shots spaced two seconds apart, increasing the chance of getting that perfect shot under the most difficult conditions. Triggering the shutter is as simple as opening and closing one’s hand twice in front of the camera.

What differentiates excellent cameras from mediocre ones are in their light in-take capacity. The two variables – how much they can bring in and what specs you should look for to see if a camera can capture the light – are even more important than the number of megapixels.


The G4’s camera promises an unprecedented “Great Visual Experience” that is on a similar level to what you would find using a professional or DSLR level camera. The LG G4 is the best smartphone for visual communication.


The LG G4 is available now to local consumers through all major carriers incl: Vodacom ; MTN and Cell C

Johannesburg, 30 June 2015 —   The LG G4’s camera promises an unprecedented “Great Visual Experience”. The Wall Street Journal to call it “the best camera you can find on an Android phone in the U.S., right now”.*

“After putting the Galaxy S6 Edge, the iPhone 6 Plus and the LG G4 through a series of photo tests, I found that not only did the G4 keep up in most conditions, it took better low-light and night photos”, stated Nathan Olivarez-Giles in the review for the Wall Street Journal*.

This is because it is the only smartphone on the market with a camera that has an F1.8 aperture. It is a feature that places it streaks ahead of its competitors. The camera on other average smartphones has a f2.4 and the LG G4’s competitors only a f1.9. Therefore the LG G4 aperture allows in 80% more light than the average smartphone camera and is 11% lighter than its competitors. 

Its f1.8 aperture is so competitive that it places the LG G4 camera on the same level as a DSLR.

It is also the only smartphone on the market today that support a Manual Mode and RAW file support. This allows users can take a picture like a professional by manually setting white balance, shutter speed and ISO in Manual Mode and capturing the images in RAW format, giving the user greater editing abilities, allowing for more creative images.

Editing images on the LG G4 is also a level above other smartphones with its Color Spectrum Sensor that reproduces colors identical to eye-view (unlike other smartphones embedded an IR(infrared rays) sensor, captures natural colors identical to eye-view without distortion).

Even the LG G4’s front camera provides more satisfaction than any other smartphone front camera because it has responded to the “Selfie” trend by giving a higher resolution image and useful editing feature, the Selfie Light.

The LG G4’s competitive advantage over its closest rival is its maximized visual experience through its DSLR-like camera and IPS Quantum Display. In addition, differentiating itself from other smartphones of a cookie-cutter design, the G4 adopted a premium design delivering analog sensibilities and a user-centric UX, to provide users with greater value in terms of usability.



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