The new BMW 7 Series underlines its claim to redefine what an exclusive, luxurious driving experience looks like in contemporary, pioneering form with an exceptional array of innovations. Key factors in enhancing dynamics, efficiency, comfort and safety while on the move are the use of carbon-fibre-reinforced plastic (CFRP) in the body structure, engines from the BMW Group’s new generation of power units, the plug-in hybrid system in the new BMW 740e, the Executive Drive Pro active chassis system, the Driving Experience Control switch with ADAPTIVE mode, and BMW Laserlight. Maximising well-being in the interior, meanwhile, are the Executive Lounge feature with massage function, the illuminated Sky Lounge Panorama glass roof, just the right amount of accent lighting and a smartphone holder with inductive charging station.
The new generation of the BMW 7 Series also boasts standout innovations when it comes to operating system and driver assistance technology. The various new features that are unprecedented in the luxury sedan segment include, for example, the extension of the iDrive system to include a touch display and BMW gesture control, Touch Command for controlling comfort and infotainment functions in the rear compartment, as well as a Remote Control Parking system. In addition to all this, BMW is also presenting the latest generation of the BMW Head-Up Display, Crossing traffic warning, the Steering and lane control assistant, active side collision protection and the Surround View system with 3D View and Panorama View in its new flagship model.
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