Samsung and onTV-Media Bring SA’s First Smart TV App to Life

Africa’s first lifestyle app adds to the perks of owning a Samsung Smart TV


JOHANNESBURG, South Africa – 05 October, 2015 – Samsung Electronics South Africa’s partnership with onTV-Media gives Samsung Smart TV and Smartphone users access to Africa’s first and only lifestyle app, free of charge.


The onTV-Media app is available on the “Preferred Bar” of the Samsung TV app store with an active broadband connection through the SmartHub (which comes standard with all Samsung Smart TVs*).

Samsung is always looking for fresh ways to add value to our consumers and enhance their overall entertainment experience. We believe that this exclusive, free access to Africa’s first lifestyle app is a great benefit that adds to the multiple advantages of owning a Samsung Smart TV,” said Matthew Thackrah, Deputy Managing Director and Head of Consumer Electronics at Samsung Electronics SA.

The onTV-Media app is the first of its kind in Africa. It provides content through a range of digital magazines across the lifestyle spectrum, with subjects including design and decor, motoring, architecture, fine dining and travel. Weather updates and information on the latest cinema releases is also available, as well as Video on Demand. The app is continually being developed to provide users with enhanced lifestyle content.

Stefaan Rietoff, CEO and founder of onTV-Media, said, “As the unparalleled industry leader in Smart TVs, Samsung was our preferred choice of partner to bring our app to life. It is regularly updated with new features to keep pace with Samsung’s amazing technology and to offer users an exceptional service. We are in the process of building an ‘e commerce’ section for users to transact with their chosen service providers. We are also bringing more premium brands and retailers on board, including Etihad Airways and Jaguar, Land Rover, to further add to the consumer experience with quality content and services.”

Portals linking to premium estates (gated communities) across South Africa – including Steyn City – are also under development. The app will provide residents with useful information and notifications including levy statements and updates, for a holistic ecosystem to complement the range of Samsung Smart TVs.

“As leaders in innovation, Samsung is constantly uncovering new ways to improve the overall experience for our Smart TV users. The onTV premier lifestyle app provides connected users with a fresh way to receive the latest lifestyle content, and we will continue to add to our offering in line with our vision,” concluded Thackrah.

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