Toyota now has a virtually unassailable lead of more than 24,558 sales over its nearest rival as it moves to cement market leadership in South Africa for the 37th time.
Despite an overall market decline of 10,1 per cent in comparison to vehicle sales in October last year, Toyota was the only manufacturer to once again crack the 10,000-retail ceiling, racking up a total of 11,129 sales for the month of October.
“This is the highest number of vehicles we’ve sold this year and it’s largely attributable to good performances on the retail front from a number of our models including Hilux (2,781), Etios (1520), Quantum (1,451), Corolla Quest (1,272) and Fortuner (1,172),” said Calvyn Hamman, Senior Vice President for Sales and Marketing.
“In fact, Toyota was able to record a number of segment bests for the month: Quantum was first in the People Carrier class; Quest together with Corolla and Auris (combined sales of 1,968) dominated the C-segment category; Fortuner was way ahead in the SUV segment, toting up 1,172 sales; and the recently upgraded Avanza with extra safety kit, comfortably secured top slot in the MPV class.”
Mention must also be made of Aygo (216), which is definitely gaining a foothold in the A-segment class and then at the other end of the spectrum, there’s the Land Cruiser pick-up which ticked over at a consistent 276 units for the month – a remarkable achievement given the specialist appeal of this vehicle. And, not forgetting that SA’s best-selling vehicle, the Toyota Hilux, leads the ‘bakkie’ pack by a significant margin – year-to-date it’s 3,739 units ahead of its nearest competitor in the sales race.
Commercial vehicle sales are similarly challenged, but Hino nevertheless maintained its leadership in the MCV segment with a YTD market share of 26,5 per cent.